Maverick Sales is a full service commercial team
Maverick Sales is a Canadian outsourced CPG sales agency that manages retail and Amazon for health, wellness, beauty, and food brands across Canada.
Why partner with Maverick?
Our phenomenally talented team becomes your team. You gain our skills, our discipline, our CPG experience, our digital commerce expertise.
Our people are global & local.
Our people have an edge.
We come from Kraft, Heinz, P&G, Nestle, Philips, Walmart, Loblaws, Amazon, Wholesaler, Distributor, US, Canada, India, Brazil.
Our team is exceptional and wants to be your team, too.
Our verticals
Maverick Sales has deep experience in multiple FMCG categories, OTC, and Beauty.
Maverick Sales is a Canadian FMCG sales and brokerage agency representing food, beverage, household, and personal care brands. We provide national account management and retail execution at major Canadian retailers including Loblaws, Walmart Canada, Sobeys, and Costco, and regional players like Metro, Save-On-Foods, and Federated Co-op. With people on our team situated across Canada, we serve retailers where they are, not only from head office.
Maverick Sales grows OTC healthcare brands at Canadian pharmacy and drug store chains including Shoppers Drug Mart, Jean Coutu, and Walmart Canada. We also run the entire flywheel with excellence on Amazon.
Maverick Sales is a Canadian beauty sales agency representing skincare, cosmetics, fragrance, and hair care brands at Sephora Canada, Shoppers Drug Mart, and Amazon.ca. We also have scalable field coverage to reach Beauty Advisors and shoppers where they are at.
How we help you grow
Maverick’s account managers are elite. We hire from Tier 1 CPG firms and the retailers themselves, including Walmart, Amazon, and Loblaws. To ensure your brand gets focus instead of fire drills, we keep our brand-to-KAM ratios low. We play the long game. Our team tracks weekly shipments and POS data, builds bottom-up plans, and gives you a clear Gross-to-Net view every month. We lead with distribution: Last year, we secured 13 new listings at regional retailers, driving 14% growth for that group of clients.
We set ambitious targets. Then we beat them.
Most brands manage Amazon in silos. They have separate teams for sales, ads, and content who rarely talk. This leads to wasted cash and lost sales.
Maverick runs all three under one roof. We manage your Amazon flywheel. From Vendor Central to every ad type and A+ page. During a recent Prime Day, we doubled year-over-year growth by fixing suppressed items, inventory optimization, and premium deal pinning. We also mirror this at Walmart.ca and Loblaws.ca, because Amazon isn’t the only digital shelf that matters.
Maverick treats retail media as a tool for sales, not an ad buy. We bake it into the same plan we use for pricing, deals, and shelf space. To fix flat sales for a body lotion brand at Walmart, we ran a targeted media plan. We wanted to show the buyer the brand was ready to grow. Our goal: increased assortment. The results: a 412% ROAS and 85% new-to-brand buyers. Better yet, the brand went from 3 items to 6 on-shelf.
By managing the media and the buyer relationship under one roof, we turned ad spend into shelf leverage.
Maverick runs your business like our own. We handle the monthly demand plans and weekly stock checks so you never lose your spot on the shelf. Our team tracks every dollar from Gross to Net, fights chargeback disputes, and makes sure your invoices get paid. We own the process. We’ve saved one brand $3M in fines and recovered hundreds of thousands in late payments. By unclogging the supply chain, we turn operational headaches into growth. We use tools like Krunchbox and Claude to keep our execution fast and our data clear.
We clean and combine sales data from Loblaws, Walmart, Sobeys, Amazon, and more into one monthly view. Our team spots gaps in distribution, tracks promo ROI, and catches risks before they hurt your bottom line. This data isn't a report. It underpins our account plans and your supply chain. We don't hand you data; we use it to drive the business.
Let’s talk.
We might be a fit, if we’re not, we’ll send you somewhere else.