Maverick Sales is a full service commercial team
Maverick Sales is a Canadian outsourced CPG sales agency that manages retail and Amazon for health, wellness, beauty, and food brands across Canada.
Why partner with Maverick?
Our phenomenally talented team becomes your team. You gain our skills, our discipline, our CPG experience, our digital commerce expertise.
Our people are global & local.
Our people have an edge.
We come from Kraft, Heinz, P&G, Nestle, Philips, Walmart, Loblaws, Amazon, Wholesaler, Distributor, US, Canada, India, Brazil.
Our team is exceptional and wants to be your team, too.
Our verticals
For the best results in a crowded market, you need a team that knows your business — and its people — inside and out.
A highly competitive vertical, fast-moving consumer goods requires depth of expertise and strong relationships with Canada's top retailers, including Loblaws, Walmart Canada, Sobeys, and more.
With decades of experience, and representation in Toronto, Montreal, and Vancouver, our CPG sales team grows your brands at retail.
Often slower moving. A more complex distribution chain. Small footprint at shelf. High profit.
To move the needle effectively you need a team that knows which retailers, and which of their tools, will drive your brand's growth.
Our team knows how to grow OTC.
Canada’s beauty industry is highly concentrated; Sephora and Shoppers Drug Mart lead, Amazon is making a push. Our beauty team knows what these retailers need, and our Amazon team gives you a unique edge. With a best-in-class field team and trainers, and our experienced key account managers, every beauty expert in Canada will know — and sell — your brand.
How we help you grow
Maverick's key account managers are elite. Our depth of experience comes from Tier 1 CPG and also from the retailers our KAMs negotiate with; including Loblaws, Walmart, Amazon, and wholesale. Our brand-to-KAM ratio is kept deliberately low so each brand gets genuine attention, not fire drills and copy- pasted plans. Not only are we hyper-focused on long term healthy growth, we execute the discipline of the best KAMs. We track weekly shipment sell-in and POS sell-out, run bottom-up annual planning, and report to you monthly with a Gross-to-Net view across every retailer. Our first pride is in distribution growth. Last year, we secured 13 new listings atour regional retail partners generating $600K in new growth for clients in our FMCG portfolio.
We set ambitious targets. Then we beat them.
CPG brands often manage Amazon in silos: account management, PPC, and content run by three separate parties who rarely talk. The result is wasted spend, lost sales, and no one owning the flywheel. Maverick integrates all three. We manage your Amazon.ca Vendor Central account, handle Seller Central, own Sponsored Products, Sponsored Brands, and manage DSP and display, A+ content and PDP quality. In a recent Prime Day campaign, we delivered 2X year-over-year growth through suppression resolution, inventory optimization, and premium deal pinning. We also manage your product pages on Walmart.ca, Loblaws.ca, and other retailer ecom stores because Amazon isn't the only digital shelf that matters.
Maverick treats retail media as a commercial instrument, not a media buy. We plan and execute it as part of the same strategy we use to manage pricing, promotions, and shelf.
To get an emerging hand and body lotion brand at Walmart from stagnant to growth, one of the actions we took was a targeted retail media campaign. Our goal: signal to the buyer that this brand deserved more shelf. The campaign delivered 412% ROAS and 85% new-to-brand buyers. More importantly, the brand went from 3 SKUs to 6 at the next planogram update.
The media and the buyer conversation were run by the same team. That's the difference.
Maverick runs your business like its our business. We own monthly demand planning cycles with weekly shipment and POS reconciliation so stockouts don't become lost distribution. Our S&OP team tracks Gross-to-Net actuals against budget, manage chargeback disputes, and makes sure your invoices are being paid. We have saved a brand $3M in fines, recovered hundreds of thousands in delayed invoice payments, and significantly reduced supply chain constraints through our ownership of the process. We use technology including Krunchbox, Storesight, and Claude to ensure clarity and effective execution.
We aggregate retailer POS data across Loblaws, Walmart, SDM, Sobeys, Amazon.ca, and regional accounts into a single monthly view. Our insights team identifies distribution gaps, tracks promotional ROI, and surfaces risks before they become problems. This intelligence feeds directly into our KAM's account plans and your S&OP cycle. This is not a standalone report no one reads.
Full Service Commercial Team
Maverick Sales is a full service commercial organization. We’re the commercial team, but our partners enable Order to Cash, Logistics, and Field merchandising.
Let’s talk.
We might be a fit, if we’re not, we’ll send you somewhere else.