Beauty brands

Maverick Sales is a Canadian beauty sales agency representing skincare, cosmetics, fragrance, and hair care brands at Sephora Canada, Shoppers Drug Mart, and Amazon.ca, with field coverage reaching over 50% of Canada's population.

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How we work

Maverick Sales takes an ownership approach with our portfolio of skincare, cosmetics, fragrance, and hair care brands. From account management, trade marketing, digital commerce, field management, S&OP; we build. Our experience and relationships with Sephora, Shoppers Drug Mart, and regional retailers allows us to engage, build, and execute the most effective plans to grow your brand.

1

Commercial Ownership

Your brand is our priority. We are uniquely focused on your brand’s go to market plan, your brand’s P&L, and your brand’s S&OP. Our account management team is highly focused, and supported with leadership, a data and insights team, a field team, and sales operations.

2

Distribution

We not only operate as a commercial team on behalf of brands, but we also are a distributor. As Vendor of Record and Importer of Record we are able to simplify and accelerate your commercial opportunity in Canada. With our strategic leadership and depth of market insight we are able to grow and amplify your brand. With our relationships at key retailers like Shoppers Drug Mart and Sephora, we turn the go to market into winning in the market.

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3

Field Management

Our expertise in store level activation allows us to run impactful sales training, education, and special events. Our coverage impacts over 50% of Canada's population from Shoppers Drug Mart, to Sephora, and other retailers across Calgary, Edmonton, Toronto, Montreal, Vancouver, Ottawa, and surrounding areas.

How we help you grow

Account Management

Maverick takes commercial accountability of your beauty brand in Canada. We are Canada market experts, take ownership of your go-to-market plan, your P&L, and your retailer relationships. Our KAMs have negotiated new brand launches into Canada through exclusive retailer agreements, doubled shelf real estate on mature derm brands, and executed a country-wide brand relaunch for a global fragrance icon in under six months. We work closely with buyers at Sephora Canada, Shoppers Drug Mart, and regional drug and specialty retailers to bring brand plans to life.

Digital Marketplace

Amazon.ca is Canada's fastest-growing beauty retailer. Maverick manages Amazon.ca with a full flywheel approach: Vendor Central account management, Sponsored Products and DSP, A+ content, PDP optimization, and Brand Store management. We also prioritize your product pages on Sephora.ca and Shoppersdrugmart.ca because retailer ecom might be your buyer's most-watched KPI, and it is your #1 selling store. Every digital channel is managed as an integrated commercial asset, not delegated to a separate agency with no visibility into your retail business.

Field Management

Maverick's field team can be scaled up and down to cover 80+% of Canada's population. We run hub events, in-store demos, beautyadvisor training, on- and off-stage education, and ongoing territory coverageat Shoppers Drug Mart and Sephora. We have built and run dedicated teams andmulti-branded, allowing our partners to manage appropriately to their stage andbudget.

S&OP and Insights

Beauty brands fail in Canada when they can't forecast demand accurately or manage trade spend discipline across Sephora and Shoppers Drug Mart's complex and different cost structures. Maverick runs monthly demand planning, tracks weekly sell-in and sell-out by banner, and aggregates retailer POS data into a single view to surface risks and capture opportunities. We have a relentless focus on action and outcomes.

Marketing and Media

From driving single branded campaigns at Sephora, to digital screen fronts at Yonge and Dundas Square, we accelerate your growth with best-in-class retail media marketing. We partner with some of the world’s best retail media agencies to offer you custom solutions that will inform, educate, and convert your growing audience.

"Having worked with multiple brokers and sales agencies, the difference with Maverick Sales is clear. Where the typical broker relationship is transactional, and very point in time, Maverick is focused on helping build my brand. They are strategic and demonstrate thought leadership in their approach, both for the brand and for the retailer community. What sets Maverick apart is their team’s firsthand retailer experience. This is especially relevant with their Amazon talent. Maverick’s Amazon team has firsthand experience as to how Amazon thinks and works, is fluent in their systems as well as the customer P&L, and has strong relationships with Amazon’s people taking their capabilities beyond that of a traditional agency. Maverick is very direct and has the confidence to drive the business, not just executing and agreeing to strategies set out by the brand, but adapting and improving the plan to the conditions that they see. Their people are poised, planned, and strategic, and they are trusted partners in our growth."

Canada Country Manager, Global OTC brand

"The team take an ownership approach to the Canadian retail business. They have led meaningful growth initiatives at our key retailers, added new distribution, and navigated all the difficult topics that come up both internally and with our retailers. Maverick Sales are great partners for our organization."

Vice President of Retail Sales, Global Skincare Brand

"I've been working with the Maverick sales team now for a few years and their partnership has been instrumental to unlocking meaningful growth opportunities. Rooted in their category expertise and strong retailer relationships, together we have devised a plan, opened doors, and accelerated the brand's growth.  I think it's their team's strong mix of savvy strategy and street smarts that has allowed our brand to navigate quickly to realize sustainable sales expansion.  I'd recommend them to any brand looking to strategically expand their footprint into Canada!"

International General Manager, Global Skincare Brand

“The Maverick Sales team built our brand’s go to market strategy and executed against it leading to tremendous support from Shoppers Drug Mart and an incredible launch of the brand in Canada. They did a great job owning and executing and working closely with my team to ensure success.”

Former CEO, Prestige Beauty Brand

"When looking for broker support, we were immediately drawn to Maverick’s eagerness to tailor their approach around our needs.  Their unique capabilities to view the business with a fresh perspective, their attention to detail and knowledge of the Canadian market, truly sets them apart from the rest."

Director of Sales, Multinational Consumer Healthcare Company