consumer goods

High volume, intense competition. Snacks, beverages, frozen pizzas, and even OTC. Let us lead the way.

How we work

Navigating CPG sales requires careful planning, critical thinking, and the ability to meet the needs of both retailers and consumers. 

Here’s how Maverick Sales gets retailers on your team:


We build relationships

Your brand is our priority. Our brand to account manager ratio is extremely low—in many cases just 1:1. We believe dedicated time and attention is the best way to learn and grow your business.


We help retailers help you

Retailers are confident in our strategies for success: investing in the right tactics, effectively communicating what your brand needs, and demonstrating the benefits when your product succeeds.


We keep you on shelves

We work with retailers to leverage their co-marketing tactics, while our sales and operations plans make sure your brand is always in stock. Whether shelf minimums need adjusting or we have to sell in displays, we ensure visibility and availability for a big promotion.

How we help you grow

Account Management

At Maverick Sales, our key account managers are experts. In addition to dedicated account management, you’re supported with sales operations, data resources, and analytics. We set ambitious KPIs for your brand and then exceed them.

Digital Marketplace

Amazon is typically managed by three parties: an agency that handles PPC, an Account Manager that's responsible for the business, and Marketing, who oversees the product pages and other assets. The trouble is, these three parties don’t often work together, diminishing insights and impact. Or worse, the disciplines of traditional retail are forgotten, direct marketing spend isn’t treated as trade spend, and trade spend isn’t used as a strategic lever for growth. Our integrated management and approach solves these problems, helping you reach your customers and ramp up sales. Trust us to grow your Amazon business.

Shopper Marketing

We help stores sell your products at every point on the customer journey. From merchandising and training, to effective displays and a strong online presence, we have distinct, specific strategies and resources for brand partners of every size.

Operations and Data Analytics

Keeping products in stock and on shelves can be a complex business. Our retail operations experts handle it for you, focusing on retail data management, business intelligence, inventory forecasting, and more, driving all aspects of your growing business.

Media Services

From TikTok to Yonge and Dundas Square, we accelerate your growth with best-in-class retail media marketing. We partner with some of the world’s best retail media agencies to offer you custom solutions that will inform, educate, and convert your growing audience.

"When looking for broker support, we were immediately drawn to Maverick’s eagerness to tailor their approach around our needs.  Their unique capabilities to view the business with a fresh perspective, their attention to detail and knowledge of the Canadian market, truly sets them apart from the rest."

Marisa Wels

CSCA Perrigo and Perrigo Direct Sales

"Calvin and his team take an ownership approach to the Canadian retail business. They have led meaningful growth initiatives at our key retailers, added new distribution, and navigated all the difficult topics that come up both internally and with our retailers. Maverick Sales are great partners for our organization."

Luis Villegas

Vice President Retail Sales

"It is evident that your firm is on top of its game – it is such a pleasure to work with an organization that is “awake” and thinking critically about the business. Well done!"

Brenda Embree

VP of Sales & Marketing

"The Maverick Sales team built the Florence by Mills Canada go to market strategy and executed against it leading to tremendous support from Shoppers Drug Mart and an incredible launch of the brand in Canada. They did a great job owning and executing and working closely with my team to ensure success."

Paula Pontes

Former CEO