Fast-moving
consumer goods
High volume, intense competition. Snacks, beverages, frozen pizzas, and even OTC. Let us lead the way.
How we work
Navigating CPG sales requires careful planning, critical thinking, and the ability to meet the needs of both retailers and consumers.
Here’s how Maverick Sales gets retailers on your team:
We build relationships
Your brand is our priority. Our brand to account manager ratio is extremely low—in many cases just 1:1. We believe dedicated time and attention is the best way to learn and grow your business.
We help retailers help you
Retailers are confident in our strategies for success: investing in the right tactics, effectively communicating what your brand needs, and demonstrating the benefits when your product succeeds.
We keep you on shelves
We work with retailers to leverage their co-marketing tactics, while our sales and operations plans make sure your brand is always in stock. Whether shelf minimums need adjusting or we have to sell in displays, we ensure visibility and availability for a big promotion.
How we help you grow
We take accountability for your national performance. Our account management team continues to set a winning tone having doubled shelf real estate on a mature derm brand, to leading a country-wide brand relaunch on a global fragrance icon in less than 6 months, and negotiating new brand launches into Canada from exclusive retailer trade agreements, to distribution at scale. Our depth in knowledge of what retailers need, their top priorities, and how to effectively execute against those is an asset for your brand. Our account management team is supported with sales operations, customer insights, and a field team. We set ambitious KPIs for your brand and then exceed them.
Amazon may be the most important digital marketplace, and we are experts at Amazon, but we also prioritize our retailers #1 store: their e-com. Not only do we lead your bricks & mortar business, but we lead your execution on Sephora.ca, Shoppersdrugmart.ca and more. We ensure your product pages are best in class, and that we execute digital marketing activities with the same unparalleled expertise as we do in the rest of the business.
Maverick Sales field teams drive sales with consumers, build relationships with beauty advisors, and make sure all the right people in all the right stores know everything about your brand. We run hub events, demos, on and off-stage training, along with ongoing territory coverage. Our field team is rapidly scalable, with options of multi-brand or dedicated teams depending on the unique requirements of your brand.
Keeping products in stock and on shelves can be a complex business. If a brand can’t predict the demand, growth stops. If a brand can’t earn profit through execution, why do it. Our retail operations experts handle all the complexities for you. We leverage technology and a consistent process to ensure clarity and effective execution. Our customer insights team leverages and shares customer and market data with you, with our account management team, and with our sales operations team, with a relentless focus on action and outcomes.
From driving single branded campaigns at Sephora, to digital screen fronts at Yonge and Dundas Square, we accelerate your growth with best-in-class retail media marketing. We partner with some of the world’s best retail media agencies to offer you custom solutions that will inform, educate, and convert your growing audience.
Our partners
Through Maverick Sales, you get access to world leaders in media, marketing, store-level support, and logistics. As integrated members of our team, our partners help us accelerate all aspects of the Canadian commercial strategy.
Marisa Wels
CSCA Perrigo and Perrigo Direct Sales
Luis Villegas
Vice President Retail Sales
Brenda Embree
VP of Sales & Marketing
Paula Pontes
Former CEO
